What is Green Friday?
From 28 November to 1 December, we join forces with Justdiggit to regreen the Chyulu region in Kenya. If you place an order over €20 during the Green Friday weekend,
BOSKA will donate €2 to Justdiggit on your behalf. Enough to bring 31 m² of dry land back to life.
Together, we regreen the Chyulu region in Kenya
In the Chyulu region, Justdiggit works with local communities to restore dry and degraded land. By digging bunds — half-moon structures that capture rainwater — nature is given the chance to recover. Your €2 funds ¼ of a bund, and together with three other BOSKA supporters, you make it possible to complete one full bund.
The result: more vegetation, healthier soils and richer biodiversity. This regreening also improves living conditions for local communities — with more fodder, more fertile land and a more resilient ecosystem.
And you contribute directly to that impact.
Your Green Friday purchase makes a difference
1. You place an order above €20 and BOSKA donates €2 to Justdiggit
2. Justdiggit creates 31 m² of new green in your name
3. Together, we support nature and local communities in Kenya
More than Green Friday
Our collaboration with Justdiggit does not end after this weekend. Throughout the year, we work together towards a greener and more sustainable future. In Singida, Tanzania, we also support the restoration of dry land. Read more here about our long-term partnership with Justdiggit.
With this Green Friday initiative, we build on that work: together, we are now helping to regreen the Chyulu region in Kenya as well. Step by step, we make the planet a little greener — this weekend and long after.
The Power of Regreening
Across Africa, Justdiggit demonstrates what is possible when people and nature work together. By capturing rainwater in bunds and sharing local knowledge, dry land transforms into green, fertile soil. Farmers see their harvests increase, livestock finds food again, and communities gain new opportunities.
What starts small — with a single bund and a single village — grows into a movement that is regreening entire regions of Africa. Thanks to Green Friday, you directly contribute to this impact.
Curious to see what regreening looks like in practice? Watch the videos of Justdiggit’s projects below and explore their initiatives and annual impact report on the Justdiggit website.
Green Friday starts with you
Together, we can make a difference. Not by buying more during Black Friday, but by choosing more consciously. With every order, you help make the planet a little greener. This way, we show that sustainability begins with small choices.
